Association of Equipment Manufacturers

4/16/2012
Advisor Newsletters - AEM Advisor

CONEXPO-CON/AGG & IFPE 2014 Exhibit Space Sales Open; Shows Offer Maximum ROI

Exhibit space sales are open for the next CONEXPO-CON/AGG and IFPE exhibitions. Rates include, as they have in the past, a package plan of booth services many other shows charge extra for.

Companies submitting an application and deposit by the August 15, 2012 priority deadline will be included in a virtual space draw to take place in fall 2012. After August 15, companies will be assigned space on a first come, first served basis, according to product category.

The triennial co-located shows will be held March 4-8, 2014 at the Las Vegas Convention Center in Las Vegas, USA.

Exhibit space rates include a package plan of booth services that many other shows charge extra for. These include material handling, general stand cleaning, online exhibitor directory listings, and marketing opportunities. Exhibitors are also not charged extra for items such as booth configuration and second-level stand designs.

Exhibitors also receive complimentary access to trade show education sessions on a variety of topics to help them maximize their show participation. A complimentary show marketing kit provides exhibitors with materials to help them promote their company presence at the shows. These services are especially useful for companies new to exhibiting and/or new to CONEXPO-CON/AGG and IFPE.

In a 2011 post-show exhibitor survey, 91 percent said they were very-satisfied-to-satisfied with their overall show experience, and 87 percent were very-satisfied-to-satisfied with the quality of attendees. The majority of show attendees were key company decision-makers, including 45 percent with the top titles of president/owner and vice president/general manager/chief financial officer.

The shows are perennially among the largest not only in the industry but also across all trade shows in North America. The last edition of the shows, in March 2011, attracted nearly 120,000 registered attendees, and on the show floor were more than 2,400 exhibitors taking more than 2.34 million net square feet of exhibit space.

At their recent meetings, the CE Sector Board and AEM Board approved 2014 CONEXPO-CON/AGG space rates. The 2014 rates reflect a rate increase of 7% for both members and non-members in recognition of show cost increases. (AEM had been able to hold to 2008 rates through the 2011 priority period before a minimal raise.)

A discounted rate is just one of the benefits of being an AEM member and will now be capped at $10 per square foot of exhibit space for every dollar paid in dues over the three-year cycle. This rule will affect only 2% of members.

The show continues to offer AEM members an international exhibition platform at space rates below the industry average.

2014 Exhibit Space Application

For more information go online to www.conexpoconagg.com or www.ifpe.com.

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