By: Gina McCarthy, AEM Marketing Communications Director --
Achieving meaningful results at an industry trade show like CONEXPO-CON/AGG requires more than just showing up—it demands a clear vision, strategic planning, and the effective use of available resources. Whether your company is seeking to boost brand awareness, nurture valuable leads, or launch a groundbreaking product, understanding how to harness exhibitor programs and services can transform your show objectives into measurable outcomes.
During the recent 2025 CONEXPO-CON/AGG Exhibitor Meeting, exhibitors gathered to explore these pathways to success. On the keynote stage, Freeman’s Kimberly Hardcastle-Geddes inspired attendees to expand their focus beyond traditional Return on Investment (ROI) by embracing Return on Objectives (ROO). This forward-thinking perspective was echoed throughout the event, with speakers and panelists emphasizing that lasting success is built on setting clear goals, adopting actionable strategies, and embracing innovation.
As you prepare for your presence at CONEXPO-CON/AGG, take a moment to define your objectives. Remember, AEM and official show vendors offer a suite of programs designed to help you achieve those goals:
Need to better understand your audience?
Engage in content from their point of view by subscribing to the CONEXPO-CON/AGG 365 Newsletter or listening to the CONEXPO-CON/AGG Podcast.
While you’re at the show, you can also get insightful data about your booth visitors by engaging with the Booth Visitor Data (EventBit) tool from Martiz. Harness data such as the number of booth visits for attendees, visit timing, aisle traffic, and estimated visitor to lead conversion.
Launching a new product?
Take advantage of the many public relations resources and media services to engage with the media before and during the show. Sign up for pre-show virtual press conferences, the on-site Quick Pitch Showcase and Media Monday events, or host your own in-booth press conference.
You can also generate excitement by teasing your product unveilings in your profile of the online directory profile. All exhibitor listings also include a “new product showcase” feature, designed to help you showcase the products you’re planning to exhibit.
Gain even more industry-wide recognition by applying for a chance to be a finalist for the Next Level Awards. Judges will review all submissions to select 20 finalists, 10 in the Equipment category and 10 in Technology. Attendees will be encouraged to visit the finalists’ booths and vote for their top choice in each category.
Looking to generate leads or nurture existing ones?
To generate new leads, don’t skip the important lead retrieval products from Martiz. Purchase your choice of badge scanner options to be able to scan attendee badges, seamlessly capturing their contact details onto your device and into a custom portal.
You can also nurture your existing leads and contacts by booking a meeting room at the convention center, or by working with Jampack Corporate events to plan an exciting customer event in Las Vegas.
Do you want to build brand awareness?
Our sponsorship program offers an array of opportunities to help build your brand, including thought leadership programs that position your company as a valued partner of the show. Choose from three types of sponsorships to build your brand:
- Branding. Highlight your company on show apparel, on-site signage, in the mobile app, and more.
- Experiential. Support services like transportation, selfie spots, or feature additional offerings with equipment displays.
- Strategic. Align your brand with exciting new programs and workshops at the show.
You can also “build the hype” through your social media campaigns by engaging with CONEXPO-CON/AGG channels (Instagram | Facebook | LinkedIn | TikTok | YouTube | X). Tag the show and use #CONEXPO-CON/AGG and #CONEXPOCONAGG2026 for improved engagement.
Hoping to increase booth traffic?
Use the free Marketing Kit to download show-themed assets featuring your booth number and logo, as well as custom promo codes that you can use to invite your customers and dealers to the show.
There are multiple sponsorship opportunities to promote your presence at the show, such as signage, advertisements in the map book, notifications on the mobile app, and digital marketing programs. The Digital Access Advertising Campaign (DAAC) program offers year-round services that allow exhibiting companies to re-target CONEXPO-CON/AGG website visitors as they browse other websites across the internet.
The Member and Exhibitor Success Team at AEM is dedicated to ensuring every exhibitor is fully prepared and satisfied with their experience. The Exhibitor Meeting plays a vital role in supporting these objectives by equipping you with expert advice, practical strategies, and the latest industry insights.
If you were unable to attend the Exhibitor Meeting earlier this year, don’t worry. You have until December 31, 2025, to purchase the on-demand recordings providing 24/7 access to the expert advice, actionable strategies, and best practices shared at the event.
