President & CEO / Mahindra USA, Inc.
Viren Popli, as President & CEO of Mahindra Ag North America, has P&L responsibility for business operations of the Mahindra Group's Farm Equipment Sector since 2018 for North America.
In 2020, he added CEO and Organization Leadership responsibility for Mahindra Automotive North America.
Viren joined the Mahindra Group in 2009 and has served the company in a variety of leadership roles in marketing, sales and customer service, manufacturing, strategic planning, business development and product development.
Prior to his current roles, he was the CEO of the Swaraj Tractors, India’s second largest tractor brand and part of Mahindra, leading more than 5,000 employees, managing two assembly plants, a foundry and independent R&D.
Deeply committed to diversity and corporate citizenry, Viren spear headed the introduction of women on the shop floor at Swaraj and was the Chairman, Diversity and CSR at the Confederation of Indian Industry.
Viren also drove digital transformation, IoT and Industry 4.0 and has two patents on digital processes for sales and customer service to his name.
His experience includes leadership positions at Mahindra Two Wheelers. He also served as a board member on Gromax Agri Equipment, India.
Since 2019, Viren has served on the Association of Equipment Manufacturers’ Board of Directors as a member of the Ag Sector Board and in 2021 joined the organization’s Finance committee. He is also a member of the Board of Directors for the National Association of Manufacturers. Viren is also on the CEO Council of the GBA.
Prior to his time at Mahindra, Viren spent 10 years at Star TV. He also spent six years at the pharmaceutical company, Ranbaxy Laboratories Limited as Country Manager and has worked in markets such as Myanmar, Thailand and other Southeast Asian countries.
Viren earned an MBA in Marketing from S.P. Jain Institute of Management & Research, Bombay University and a bachelor’s degree in Mechanical Engineering from Nagpur University. Viren has also attended the Mahindra Universe program and the Preparing to be a Corporate Director Program at Harvard Business School.