AEM’s Sara Truesdale Mooney Elected WSAE Treasurer

Share:

11/13/2025

AEM’s Sara Truesdale Mooney has been elected Treasurer to the Wisconsin Society of Association Executive’s (WSAE’s) Board of Directors, announced during the society’s 2025 Annual Summit this November 

Mooney is senior vice president of membership, sales, and customer success at AEM, and holds the designation of Certified Association Executive (CAE) from the American Society of Association Executives (ASAE), and she is a graduate of the U.S. Chamber of Commerce’s Institute for Organizational Management (IOM).  

“I am honored to be elected Treasurer of WSAE, and look forward to furthering the organization’s mission and helping to implement its new strategic plan to benefit association professionals throughout Wisconsin,” said Mooney,  

Mooney was also named president of Hargrove Association Insights (HAI) in January. HAI operates as a standalone subsidiary of AEM, which acquired the company in January of 2018. AEM has been a client of HAI, headquartered in Minneapolis, since 1989. The two organizations have a longstanding history of working together to meet and support AEM member company needs, while maintaining a strict data firewall between them. 

The Wisconsin Society of Association Executives (WSAE) is a 501c(6) membership organization of more than 500 association executives and industry partners representing professionals in Wisconsin. Its mission is to create meaningful connections and enhance the competencies of association professionals. In 2022, the organization celebrated its 75th anniversary. 

For more information on WSAE, visit www.wsae.org. 

AEM Updates

For more AEM news and updates, subscribe to the AEM Industry Advisor.

Related Articles

AEM Offers Revamped and Updated Illustrative Guide to Lighting and Marking of Agricultural Equipment on Highways

A newly revamped and updated illustrative guide to lighting and marking of agricultural equipment on highways is now available from AEM.TheIllustrative Guide to Lighting and...

Amazon Web Services to be Featured as CONEXPO-CON/AGG 2026 Ground Breakers Stage Keynote

CONEXPO-CON/AGG this week announced the show’s new Ground Breakers Stage will feature industry’s top innovators and visionaries with Amazon Web Services (AWS) Director of AWS...

From Objectives to Outcomes: Leveraging Programs for Exhibitor Success

By: Gina McCarthy, AEM Marketing Communications Director --Achieving meaningful results at an industry trade show like CONEXPO-CON/AGGrequires more than just showing up—it...

Immerse and Excite: The Story Behind Komatsu’s Multifaceted Internship Program

By Gregg Wartgow, Special to AEM --AEM member company Komatsu has offered a robust and diverse internship program across its network of offices for decades. With the ultimate...

Digging Into Data: Maximizing Exhibitor Success at CONEXPO-CON/AGG 2026

By Danny Gavin, AEM Communications Coordinator —CONEXPO-CON/AGG2026 is right around the corner, set for March 3-7, 2026, and exhibitors are preparing to make the most of their...

View all AEM Updates