CONEXPO-CON/AGG, in partnership with Laughlin Constable Public Relations, has been recognized with a Public Relations Society of America (PRSA) Paragon Award for its efforts to elevate national awareness of CONEXPO-CON/AGG 2026. The award underscores the impact of a strategic, integrated communications campaign designed to amplify the show’s visibility across key audiences.
Presented annually by the PRSA Southeastern Wisconsin Chapter, the Paragon Awards celebrate excellence in public relations, honoring programs and tactics that demonstrate strong research, thoughtful planning, effective execution, and measurable results. These awards represent a benchmark for high-quality communications work, recognizing campaigns that successfully engage audiences and deliver meaningful outcomes.
This recognition reflects the strength of collaboration among show leadership, the CONEXPO-CON/AGG team, AEM partners, and the AEM professionals who helped bring the story of the show to life. From pre-show promotion to on-site engagement and post-event storytelling, the campaign showcased the power of coordinated efforts to build momentum and sustain industry interest.
CONEXPO-CON/AGG 2026 stands as North America’s largest construction trade show and serves as a platform for highlighting innovation, workforce development, safety, sustainability, and the future of the equipment manufacturing industry. The recognition from PRSA reinforces the importance of telling the industry’s story in a compelling and impactful way. Awards such as the Paragon Award serve as a reminder of the role AEM and its partners play in elevating the voice and visibility of the non-road equipment manufacturing sector.
